Marmite chocolate

I was browsing through the delightful Firebox website when I found something marvellous: Marmite chocolate! It sounds odd, but I can see their logic in likening it to the equally-odd, yet incredibly popular, strawberries and balsamic vinegar combination.

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I’m a big fan of marmite, and of chocolate. I might just have to buy some. (Or, maybe, I could just smear some marmite on a piece of chocolate?)